Discover
Listen first. Map the real user pain, the business goal, and the success metric before writing a single line.
A repeatable four-step playbook I run for every product I ship — from a vague idea to a polished release.
Listen first. Map the real user pain, the business goal, and the success metric before writing a single line.
Sketch flows, prototype the riskiest screens, and validate the architecture early. Accessibility baked in from day zero.
Small, reviewable PRs. Types-first. Tested critical paths. Performance budgets enforced — fast on a mid-range phone, not just my laptop.
Release behind feature flags when possible. Monitor real-world metrics. Iterate based on actual user behaviour, not assumptions.
